project: BeautiControl Cosmetics

case study: site rebrand, site redesign

When a company sees itself as one thing but the public views it as something else, that company has an identity crisis. Our team created not just a website but a metaphor.

Before

After

Current

objectives

  • Create a new identity
  • Deliver on a new brand promise
  • Extend new brand to all vehicles

results

BeautiControl became known in the Direct Selling industry as the owner of the skin care - spa care segment.

objectives

  • create a new shopping environment
  • present in web 2.0 fashion
  • support agressive marketing plan

results

developed a shopping cart based on CSS designs; inserted into the corpoarte web site

objectives

  • create a new shopping environment
  • present in web 2.0 fashion
  • support agressive marketing plan

results

developed a shopping cart based on CSS designs; inserted into the corpoarte web site

objectives

  • create online grahic standards
  • develop 'spa' color palette
  • minimize varieties of fonts

results

delivered guiding principles accessed by employees on company intranet