project: BeautiControl Cosmetics
case study: site rebrand, site redesign
When a company sees itself as one thing but the public views it as something else, that company has an identity crisis. Our team created not just a website but a metaphor.

Before

After

Current
objectives
- Create a new identity
- Deliver on a new brand promise
- Extend new brand to all vehicles
results
BeautiControl became known in the Direct Selling industry as the owner of the skin care - spa care segment.

objectives
- create a new shopping environment
- present in web 2.0 fashion
- support agressive marketing plan
results
developed a shopping cart based on CSS designs; inserted into the corpoarte web site

objectives
- create a new shopping environment
- present in web 2.0 fashion
- support agressive marketing plan
results
developed a shopping cart based on CSS designs; inserted into the corpoarte web site

objectives
- create online grahic standards
- develop 'spa' color palette
- minimize varieties of fonts
results
delivered guiding principles accessed by employees on company intranet